Exhibit A: the company leader who posted about the death of a colleague saying, “Phil died doing what he loved…networking and promoting our brand.” The site isn’t to blame per se, but as it’s played faster and looser with the “professional” in professional networking, some users’ posts and content has become arguably unhinged. To some, LinkedIn is entering its cringe era. The unintended result has given way to a common refrain: What’s going on with LinkedIn? LinkedIn began this embrace pre-COVID, but doubled down as the lines between work and life blurred and people increasingly shared more personal experiences during the pandemic. The networking platform, a delineation the Microsoft-owned site is keen to maintain, has welcomed looser conversation and engagement-a more social approach. And we accepted it all the same.īut LinkedIn has ushered in a change over the past few years.

It’s always been the professional’s platform and, to be frank, kind of boring. It’s the place where jobs are posted, new jobs are cheered and exalted, and career advice for accomplishing that five- and 10-year plan is doled out in spades.Ĭompared to the likes of Facebook, Snapchat, and Twitter, LinkedIn always felt like the buttoned-up older cousin-the one who gets into a better college, who your mother is always asking you to be more like.

Since launching in 2002, the professional networking site has become a career requisite for anyone looking for a new job, to boost their professional clout, or expand their network.

Linked in site